about us

Welcome to QANNIK Projects.

QANNIK is a bespoke advisory firm working with private owners, family offices, founders and owner-led organisations across luxury, lifestyle, real assets and experience-led businesses. We partner at pivotal moments — growth, repositioning, succession and transformation — bringing strategic clarity, operational conviction and genuine long-term commitment to every engagement.

Our approach is shaped by decades of leadership within luxury hospitality and estate environments — a discipline that taught us how culture, identity and human experience quietly determine whether organisations endure. We bring this thinking to every sector we work in: how governance signals trust, how brand expresses values, how people and place create belonging. It is a lens, not a limitation.

services

“QANNIK does not offer standardised packages. Every engagement is shaped around what the client actually needs — and delivered with the full weight of three decades of experience in luxury hospitality and advisory.”

Fractional Chief of Staff & Executive Advisory
Strategic partnership for founders, owners and principals navigating scale, transition or transformation. Retainer-based. Outcome-focused.

Senior Executive Mentoring
1:1 advisory for senior leaders preparing for their next level of responsibility. Honest perspective from three decades of doing it, not just observing it.

Strategic Project Mandates
Leading complex mandates across luxury hospitality, real assets and experience-led businesses — from concept through to delivery. Active in UAE, UK, KSA, DACH & EU

Hospitality as a Discipline
Luxury hospitality remains the native language and the lens through which every engagement is shaped — how culture, identity and human experience quietly determine whether organisations endure.

 

projects

QANNIK has delivered across Europe, the Middle East, UK and Africa — working alongside founders, private owners, family offices and boards at pivotal moments.

Hospitality is the native discipline.
It is the lens, not the limit.

From luxury hotel openings and estate repositioning to organizational transformation and succession planning, every project shares a single standard:

strategic clarity, operational conviction and genuine commitment to outcomes that endure.

collaborators

QANNIK works with a deliberately small group of trusted collaborators — specialists brought in precisely when and where their expertise serves the client.

Independence is the point. It gives us the freedom to assemble the right team for each engagement rather than a fixed one.

With three decades of international experience across luxury hospitality, real assets and experience-led businesses, Anne founded QANNIK as a deliberately boutique advisory practice.

She brings senior professionals together around clients who demand both strategic vision and operational conviction.

Anne Schaeflein

Founder & Strategic Advisor

QANNIK Projects

James McDonald

Photographer & Owner

JMPhotography

Lauren Resnick

Arts & Culture Advisor

Co-Founder Pinofex

 Ghalib Mamdani 

Real Estate

Development Advisor

Barbara Lindermann

AssetManager & Coach

MP of BoldBrains GmbH

Steven Hetzer

Director

Experiential Agency

Sweetwater MEA

Margarita Kaske

Architect & Co-Founder

OctoOcto Architects

Corina Goetz

Gulf Strategist & Advisor

Star-Cat

Contact

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QANNIK Projects – Advisory

Europe, MENA, UK